Michel Liebeaux, known by his pseudonym Mich, was a French illustrator and poster artist born on October 16, 1881, in Paris, France. Mich was particularly recognized for his vibrant and humorous illustrations and posters, especially those created for advertising and political propaganda during World War I.
Mich's career began in the early 20th century, a time when the field of commercial art was blossoming in Paris. The city was a hub for artists and graphic designers, who were drawn to the booming market for posters and illustrated advertisements. Mich quickly made a name for himself with his distinctive style, which often featured bold colors, caricature-like figures, and a whimsical sense of humor that resonated with the public and the commercial clients alike.
During World War I, Mich's work took on a more serious tone as he contributed to the war effort through his art. He produced a number of patriotic posters aimed at boosting morale and supporting the French military. His posters from this period are characterized by their rallying messages and vibrant depictions of French soldiers and citizens, embodying the spirit of unity and resilience.
Despite his success as a wartime propagandist, Mich also continued to work in advertising. He created posters for a wide range of products, from bicycles to champagne, showcasing his versatility and his ability to engage audiences through his art.
Unfortunately, Mich's life and career were cut short when he died at the age of 42 on December 3, 1923, in Paris. His legacy, however, has lived on through his contributions to the art of poster design and illustration. Mich's work is remembered for its energy, humor, and the role it played in the visual culture of early 20th-century France. Today, his posters are considered collectible pieces of art and serve as a testament to the rich history of graphic design and advertising art.