Elmer, Rachael Robinson Paintings

Rachael Robinson Elmer (1878-1919) was an American artist who played a significant role in the evolution of the American picture postcard during the early 20th century. Born in Vermont, she was deeply influenced by her artistic family background. Her father, Rowland Evans Robinson, was a well-known illustrator and writer, which undoubtedly nurtured her early interest in the arts. Rachael's work is often celebrated for its innovative approach to postcard design, combining elements of fine art with commercial illustration, thus bridging a gap between the two worlds.

Elmer's most significant contribution to the art world was her series of Art-Lovers' New York postcards, launched in 1914. These postcards presented New York City scenes in a vibrant, impressionistic style that was quite distinct from the photographic or illustrative postcards common at the time. By focusing on urban landscapes and everyday scenes, she captured the dynamism and energy of early 20th-century New York City life. Her work not only appealed to the public but also garnered critical acclaim for its artistic quality and originality.

Despite her success with the Art-Lovers' series, Rachael Robinson Elmer's career was tragically short-lived. She died in 1919 during the influenza pandemic, cutting short a promising career in art. Her legacy, however, lives on through her innovative contributions to postcard art and her role in shaping the visual culture of her time. Elmer's work is a testament to her vision and creativity, offering a unique blend of artistic expression and commercial appeal that continues to inspire artists and designers to this day.